The primary tool, however, and the most effective as far as the individual citizen is concerned, remains the public appearance. Brochures on specific projects, including the comprehensive plan itself, and a periodic newsletter published by the planning agency and dealing with its progress, problems and goals, can reach a selective audience. Radio and television can provide excellent outlets, particularly on panel-type public affairs programs. A lively meeting with the planning board may well result in publicity. Feature stories on the problems of planning, its basic goals and philosophy, or on the planners themselves, may come as an occasional publicity bonus. News stories can be expected when plans are finalized or some concrete action is taken. The press media can be tapped in three ways. What are the tools available to the planner in achieving this goal? None are new, and yet a list of them is longer than one would expect. At the risk of trotting out a paradox, I hasten to add that he sells himself by selling his plans or perhaps more accurately by selling his planning - bit by bit, stage by stage. before a planner can sell his plans he has got to sell himself. Like the established movie star, he needs publicity between films to maintain his box office draw. The journalist is reluctant, even opposed, to writing frequent feature stories on the lengthy research necessary prior to the compilation of a comprehensive plan, and yet the planner must keep his name, his goals, his ideas and his activities before the public during this period. The planner cannot deliver this type of news day after day, year after year. But news to the journalist involves something both new and concrete. 1Ĭertainly planning frequently involves matters which a journalist would call news. It isn't news as much as it is advertising or just plain communication. How do the people get that story? It is a complicated thing, difficult to explain. The great part of the planner's story is in the philosophy of long range planning. Membership for Allied Professionals & CitizensĮducation, Work, and Experience Verificationġ313 EAST 60TH STREET - CHICAGO 37 ILLINOIS
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